63
dog sticks
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Price range
Good$4.15–$29.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.38avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$178K$178K/yr · 118K searches
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,227.48avg incumbent reviews — the moat a new listing must climb