Skip to content
36

dog sheep costume

Skip it

High returns (24.9%) — this niche doesn't clear our bar today.

Market size 2Growth 32Conversion 4Competition 33Returns 0Price range 75Avg price 95Brand share 39Review moat 76Quality gap 93

Avg price

Incredible$23.50

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great472.8

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.49–$34.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 90K searches

Returns

Bad24.9%

return rate — above 6% kills the launch gate