46
dog raincoat
Skip itHigh returns (13.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.12avg listing price — sweet spot $15–$100
Price range
Great$5.49–$64.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$383K$383K/yr · 2.2M searches
Review moat
Okay3,995.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad13.3%return rate — above 6% kills the launch gate