Skip to content
38

dog pumpkin costume

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 85Conversion 5Competition 37Returns 2Price range 64Avg price 75Brand share 39Review moat 89Quality gap 35

Review moat

Great224.29

avg incumbent reviews — the moat a new listing must climb

Growth

Great+84.5%

90-day search growth — must beat 0% to launch

Avg price

Great$15.07

avg listing price — sweet spot $15–$100

Price range

Good$8.49–$26.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$9K

$9K/yr · 148K searches

Returns

Bad11.5%

return rate — above 6% kills the launch gate