70
dog pool
Launch itA $1.7M/yr market growing +322.2% this quarter with returns at 2.8% — clears our launch bar.
Growth
Incredible+322.2%90-day search growth — must beat 0% to launch
Avg price
Incredible$34.17avg listing price — sweet spot $15–$100
Price range
Incredible$15.35–$77.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.7M$1.7M/yr · 1.6M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 6% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,092.97avg incumbent reviews — the moat a new listing must climb