44
dog police costume
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.07avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$6.67–$32.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,354.09avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 6% kills the launch gate
Market size
Bad$12K$12K/yr · 80K searches