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dog ointment
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Good$678K$678K/yr · 271K searches
Avg price
Good$12.94avg listing price — sweet spot $15–$100
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.12–$20.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,773.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand