50
dog mace
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Price range
Great$9.14–$39.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,898.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 71K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand