45
dog lobster costume
Skip itHigh returns (24.4%) — this niche doesn't clear our bar today.
Review moat
Great124.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$20.00avg listing price — sweet spot $15–$100
Price range
Great$7.27–$46.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 49K searches
Returns
Bad24.4%return rate — above 6% kills the launch gate