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dog house door
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.58avg listing price — sweet spot $15–$100
Price range
Great$5.86–$93.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,740.04avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 6% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 43K searches
Growth
Bad-48.8%90-day search growth — must beat 0% to launch