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dog hot spot ointment
Worth a lookShows searches that convert (19.0% search→purchase), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 6% kills the launch gate
Growth
Great+99.5%90-day search growth — must beat 0% to launch
Avg price
Great$17.55avg listing price — sweet spot $15–$100
Price range
Good$7.12–$24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad9,197.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 25K searches
Competition
Bad80%top-5 click share — a locked-up shelf