44
dog hoodie
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$20.93avg listing price — sweet spot $15–$100
Price range
Great$6.47–$64.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$312K$312K/yr · 1.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,802.85avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.5%return rate — above 6% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.7%90-day search growth — must beat 0% to launch