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dog hat
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great419.79avg incumbent reviews — the moat a new listing must climb
Growth
Great+66.6%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$5.74–$30.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Market size
Okay$112K$112K/yr · 1.3M searches
Returns
Bad7.0%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale