70
dog food
Launch itA $65.5M/yr market growing +4.5% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$65.5M$65.5M/yr · 21.5M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$26.92avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Price range
Great$3.27–$72.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,005.49avg incumbent reviews — the moat a new listing must climb