45
dog food brands for small breeds
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.69avg listing price — sweet spot $15–$100
Price range
Great$11.15–$58.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$374K$374K/yr · 105K searches
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,692.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand