49
dog face wipes
Skip itSoft demand (-10.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Price range
Good$4.61–$27.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$223K$223K/yr · 127K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,095.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch