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dog door
Skip itHigh returns (7.4%) — this niche doesn't clear our bar today.
Market size
Incredible$3.2M$3.2M/yr · 2.3M searches
Avg price
Great$79.32avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$11.49–$189.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad5,671.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 6% kills the launch gate