47
dog door for wall
Skip itHigh returns (8.3%) — this niche doesn't clear our bar today.
Avg price
Great$100.80avg listing price — sweet spot $15–$100
Market size
Good$810K$810K/yr · 313K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$39.23–$198.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,949.58avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.3%return rate — above 6% kills the launch gate