52
dog dandruff shampoo
Worth a lookShows low returns (0.6%), but a deep review moat (16,330 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Price range
Great$6.74–$42.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$278K$278K/yr · 147K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad16,330.48avg incumbent reviews — the moat a new listing must climb