Skip to content
37

dog cow costume

Skip it

High returns (14.1%) — this niche doesn't clear our bar today.

Market size 5Growth 37Conversion 13Competition 46Returns 0Price range 59Avg price 82Brand share 48Review moat 88Quality gap 58

Review moat

Great234.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.83

avg listing price — sweet spot $15–$100

Price range

Good$5.34–$28.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$20K

$20K/yr · 112K searches

Returns

Bad14.1%

return rate — above 6% kills the launch gate