33
dog costume
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Review moat
Good1,285.3avg incumbent reviews — the moat a new listing must climb
Market size
Good$307K$307K/yr · 8.6M searches
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Price range
Bad$7.37–$16.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
Returns
Bad9.9%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale