47
dog coat
Skip itSoft demand (-92.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Price range
Great$5.26–$51.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$317K$317K/yr · 4.5M searches
Review moat
Bad7,983.92avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-92.4%90-day search growth — must beat 0% to launch
Returns
Bad12.3%return rate — above 6% kills the launch gate