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dog brush
Launch itA $6.3M/yr market growing +50.3% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$6.3M$6.3M/yr · 5.1M searches
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Price range
Good$5.83–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.07avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,179.94avg incumbent reviews — the moat a new listing must climb