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dog breath mints
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.13avg listing price — sweet spot $15–$100
Market size
Okay$132K$132K/yr · 122K searches
Price range
Bad$4.72–$18.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad18,369.73avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand