60
dog blanket
Worth a lookShows a $2.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 4.1M searches
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.3%return rate — above 6% kills the launch gate
Price range
Good$5.73–$34.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,111.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.9%90-day search growth — must beat 0% to launch