40
dog beanie
Skip itSoft demand (-91.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great319.14avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Okay$11.30avg listing price — sweet spot $15–$100
Price range
Bad$5.37–$17.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 229K searches
Returns
Bad11.1%return rate — above 6% kills the launch gate
Growth
Bad-91.5%90-day search growth — must beat 0% to launch