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dentastix
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$16.51avg listing price — sweet spot $15–$100
Price range
Great$7.53–$39.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$500K$500K/yr · 123K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,961.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand