60
dematting comb for dogs
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Great$9.01–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Market size
Good$590K$590K/yr · 483K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,404avg incumbent reviews — the moat a new listing must climb