29
deer blanket
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.32avg listing price — sweet spot $15–$100
Price range
Incredible$21.26–$44.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Review moat
Good970avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 323K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand