51
cuttlebone for birds
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$362K$362K/yr · 265K searches
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Price range
Okay$2.02–$20.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,807.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf