50
cribbing collar for horses
Worth a lookShows a thin review moat (178 avg reviews), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Review moat
Great177.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.25avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$14.62–$117.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 6% kills the launch gate
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Market size
Bad$94K$94K/yr · 22K searches
Brand share
Bad98%top-5 brand share — brand-locked demand