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coyote deterrent
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$37.06avg listing price — sweet spot $15–$100
Price range
Great$9.84–$90.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Market size
Okay$252K$252K/yr · 282K searches
Review moat
Okay1,821.23avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale