53
coral
Worth a lookShows a sweet-spot price point ($21.73 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Great$21.73avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good517.47avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.91–$137.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$225K$225K/yr · 733K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale