39
comfort zone refill
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$36.27avg listing price — sweet spot $15–$100
Price range
Incredible$23.23–$52.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,871.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$78K$78K/yr · 9K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand