63
collagen sticks for dogs
Launch itA $1.2M/yr market growing +1.9% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 701K searches
Avg price
Great$16.58avg listing price — sweet spot $15–$100
Price range
Good$4.21–$40.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,904.97avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+1.9%90-day search growth — must beat 0% to launch