52
coconut dog shampoo
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Price range
Great$8.53–$65.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Market size
Good$367K$367K/yr · 216K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,107.28avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand