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cholla wood
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Good$14.65avg listing price — sweet spot $15–$100
Price range
Good$8.03–$28.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,210.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 100K searches
Competition
Bad75%top-5 click share — a locked-up shelf