53
chicken scratch
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$25.14avg listing price — sweet spot $15–$100
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$10.92–$59.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,126.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$377K$377K/yr · 136K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand