62
chicken jerky for dogs
Launch itA $3.4M/yr market growing +8.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.4M$3.4M/yr · 1.2M searches
Avg price
Great$18.01avg listing price — sweet spot $15–$100
Price range
Great$4.81–$50.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,340.4avg incumbent reviews — the moat a new listing must climb