43
chicken ball
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Market size
Good$385K$385K/yr · 102K searches
Price range
Okay$7.70–$19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,011.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand