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chewable flea and tick for cats
Launch itA $3.2M/yr market growing +49.6% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible$3.2M$3.2M/yr · 802K searches
Avg price
Incredible$34.01avg listing price — sweet spot $15–$100
Price range
Incredible$15.30–$63.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Growth
Good+49.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad20,491.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand