54
catnip
Worth a lookShows low returns (0.3%), but soft demand (-12.3% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$3.2M$3.2M/yr · 2.4M searches
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.87avg listing price — sweet spot $15–$100
Price range
Okay$4.01–$18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,707.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch