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catnip treats for cats
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$269K$269K/yr · 195K searches
Price range
Okay$2.79–$21.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,910avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand