56
catnip plant
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Great+61.2%90-day search growth — must beat 0% to launch
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$5.93–$26.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$131K$131K/yr · 133K searches
Review moat
Bad5,114avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf