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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Price range
Okay$5.00–$24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$173K$173K/yr · 67K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Review moat
Bad19,026.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand