64
cat treats lickable
Launch itA $5.3M/yr market growing +9.5% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$5.3M$5.3M/yr · 1.4M searches
Price range
Great$11.12–$56.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.32avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,329.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand