70
cat toys
Launch itA $25.7M/yr market growing +2.9% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$25.7M$25.7M/yr · 40.4M searches
Returns
Great1.0%return rate — above 6% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Price range
Good$4.42–$40.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,205.71avg incumbent reviews — the moat a new listing must climb