49
cat swaddle
Skip itSoft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.01avg listing price — sweet spot $15–$100
Price range
Great$6.61–$78.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great408.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$332K$332K/yr · 405K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 6% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-32.5%90-day search growth — must beat 0% to launch