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cat shampoo
Launch itA $1.5M/yr market growing +10.6% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 1.1M searches
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Price range
Good$4.58–$30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,857.21avg incumbent reviews — the moat a new listing must climb