71
cat scratching post
Launch itA $18.8M/yr market growing +3.3% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$18.8M$18.8M/yr · 14.4M searches
Avg price
Incredible$25.01avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$7.03–$97.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,597.07avg incumbent reviews — the moat a new listing must climb